Marketing Campaigns Planning 

At Rasm, we transform your big business goals into focused, creative, and measurable campaigns. Do you have a product that deserves to be known by everyone? Or a dream to see your brand shine in the minds of your audience? We create campaigns that don’t just pass unnoticed—they spark positive buzz that turns into numbers and results.

Campaigns That Achieve Goals and Create Impact We plan creative and powerful marketing campaigns, from the initial idea to execution and measurement. Whether they are digital, traditional, or integrated campaigns, we ensure maximum return on investment while enhancing your brand presence.

Strategy is the destination, and the campaign is the powerful launch to reach it.

Having a marketing strategy is essential, but precise execution is what makes the real difference. A successful marketing campaign is the spark that lights your path to the top, ignites your audience’s curiosity, and gets them talking about you willingly.Poor campaign planning leads to:

• Scattered messages: Failing to convey the core idea to the target audience.
• Wasted budgets: Spending on ads that generate no meaningful engagement or conversions.
• Temporary impact: A campaign that’s forgotten as soon as it ends, leaving no lasting impression.
• Unmeasurable results: Difficulty assessing the true success and impact of the campaign.

Your Partner for Creativity, Precision, and Results

At Rasm, we have the complete expertise to manage your campaign from start to finish. We don’t just plan; we create, execute, and measure to ensure every goal is met.

• Creativity that embodies your message: Our team of creatives, designers, and copywriters transforms your message into a powerful Big Idea and produces engaging ad materials (images, videos, copy) that captivate your audience and exceed expectations.
• Precise audience targeting: We leverage data and advanced tools to identify and reach the audience most interested in your product, ensuring your message hits the right person at the right time.
• Expertise in multi-channel management: Whether your campaign runs on social media (Instagram, Snapchat, X), search engines (Google Ads), or influencer marketing, we manage all channels seamlessly.

• Obsessed with results: We believe every riyal spent must generate value. We monitor campaign performance daily, continuously optimize for maximum ROI, and provide transparent, detailed reports.

Whatever Your Goal, We Have the Right Campaign for It

We design and execute a wide range of marketing campaigns, tailored specifically to meet your business needs:

• Product Launch Campaigns: To create buzz, anticipation, and excitement around your new product or service.
• Brand Awareness Campaigns: To firmly establish your brand name in the minds of your target audience.
• Lead Generation Campaigns: To attract and capture data from interested and potential customers.
• Sales and Seasonal Offers Campaigns: To boost direct sales during special periods (e.g., Ramadan, Founding Day, White Friday).

• Retargeting Campaigns: To remind interested visitors of your brand and encourage them to complete their purchase.

Our Methodology for Building Successful CampaignsSteps That Guarantee Your Campaign’s Success and Reach

Goal Setting & KPIs: We work with you to define the campaign goal clearly — is it boosting sales by a certain percentage or reaching one million views?

Campaign Strategy & Creative Message: We identify the target audience, channels, and budget, then develop the creative concept and key messages.

Content & Ad Material Production: Our team produces all the creative assets needed for the campaign at the highest quality.

Launch & Daily Management: We launch the campaign across selected channels, closely monitor performance, and make ongoing optimizations to maximize effectiveness.

Analysis & Final Report: We launch the campaign across selected channels, closely monitor performance, and make ongoing optimizations to maximize effectiveness.

Ready to launch a marketing campaign everyone will talk about?

Let us handle the planning and execution while you focus on managing your success. Contact the campaign experts at Rasm today to start shapingyour next success story.