Brand guidelines
Brand Guidelines – Your Key to a Consistent and Powerful Brand
Brand guidelines are the compass that ensures your brand appears with a unified and strong identity across every platform and in every moment. At Rasm, we don't just deliver a manual — we craft a strategic reference that preserves the essence of your brand and guides everyone working on it — from designers to marketing teams — to present it with the highest levels of professionalism and excellence.
What Are Brand Guidelines?
They are more than just a design manual — they are the trusted guardian of your brand identity. A strategic document that defines how every element of your visual and verbal identity should be used — from the logo, colors, and typography, to tone of voice and imagery. Thanks to this guide, your brand always appears consistent, professional, and unified across all channels and platforms — no matter who the designer is or which team is handling it.
Why Does Your Brand Need Guidelines?
Because consistency isn’t optional… it’s the secret to building a strong and trustworthy brand.
- Consistency in Every Detail:
Brand guidelines ensure your logo, colors, and messaging are presented in the same style across all platforms and occasions – from digital posts to advertising campaigns. - Professionalism That Inspires Trust:
A consistent appearance conveys discipline and seriousness, giving your audience confidence in your brand and the quality of your services. - Team Alignment and Easy Execution:
Whether you're working with an in-house designer or an external agency, brand guidelines eliminate guesswork and provide a clear vision of what your brand represents. - Save Time, Effort, and Costs:
Every unnecessary revision or design mistake can be avoided with one clear reference. Guidelines minimize rework and protect you from inconsistencies.
What Do “Rasm” Brand Guidelines Include?
At Rasm, we don’t just deliver a guide—we craft a comprehensive reference that reflects your brand’s essence and ensures its professional presence across every touchpoint. We cover all the essential elements that shape your identity, including:
Logo:
Detailed instructions on proper logo usage: approved variations, safe spacing, and how to avoid misuse—ensuring your logo always looks its best.Color Palette:
A complete color system including primary and secondary colors, along with precise technical values (RGB / CMYK / HEX) to ensure color consistency across all media.Typography:
Selection of fonts that fit your brand identity, with guidelines on when and where to use them (headings, body text, advertising content, etc.).Visual and Graphic Style:
Directions for image and illustration styles that reflect your brand—from filters and visual compositions to icons and graphic elements.Tone of Voice:
The writing style that embodies your brand personality—whether formal, playful, innovative, or trustworthy—ensuring every word is a true extension of your identity.Practical Examples:
Real-life applications of your brand identity across various formats such as business cards, presentations, social media posts, billboards, and more.
Why Choose “Rasm”?
Local Expertise with Cultural Insight:
We blend local taste with global experience to craft guidelines that reflect the spirit of the Saudi and Gulf markets.Tailored to Your Industry:
We don’t offer one-size-fits-all solutions. Each guideline is uniquely created based on your target audience and business goals.Clarity and Practicality:
Our guides are written in a clear, visually-supported language—making them a practical reference for anyone working with your brand.
Is Your Brand Ready to Speak One Clear Language?
Let us help you build a guide that strengthens your brand and protects it from inconsistency.
Start designing your brand guidelines today with the Rasm team.